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Key Healthcare Takeaways from HxRefactored

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Mad*Pow’s Amy Cueva opens up the conference with a rousing keynote.

Health Experience Refactored (HxRefactored), a conference co-hosted by health innovation event planner Health 2.0 and design agency Mad*Pow, recently met at the Westin Boston Waterfront on April 1 and 2, 2015. There was an impressive turnout of professionals from diverse industries, all gathering to discuss how to improve healthcare through better patient-centered design. The two-day event was jam-packed with keynotes from influential speakers, panel discussions, exhibits, and other presentations.

There was much to learn for anyone working at the intersection of technology, design, and medicine. Below are some of the key takeaways for healthcare professionals:

Harnessing “Small Data”

There’s a lot of buzz about collecting “big data” in healthcare right now, but Deborah Estrin, Professor of Computer Science at Cornell Tech, founder of Healthier Life Hub, and co-founder of Open mHealth, spoke about the need to build an ecosystem with small data, too – data that patients generate everyday. Small data includes passively recorded activity from wearables, data from mobile apps, digital traces from purchases and other online activities, and data from sensors. Estrin co-founded Open mHealth with the goal of creating free and open API’s where this small data can be collected, accessed and harnessed to better inform clinical care.

Changing Health IT

Dr. John Halamka, CIO at Beth Israel Deaconess Medical Center, outlined the big trends in health IT that we can expect in the coming year. These include work on the Federal Interoperability Roadmap, Meaningful Use Stage 3 Notice of Proposed Rule Making (which aims to simplify and enhance interoperability of the CMS incentive program), adopting a risk-based approach for regulating mobile medical apps, increasing awareness and focus on security and privacy concerns, and a return to private sector innovation, with the Argonaut Project being a prime example of collaboration among private sector EHR companies to create a universal format for data collection to enable more transparent information sharing.

Improving Healthcare with Telehealth

Dr. Geoff Williams from the University of Rochester’s Center for Community Health gave an interesting talk about the Self Determination Theory model of health behavior change. Through his research, he has found that increasing contact time with providers through virtual visits can lead to increased success in achieving desired behavioral changes and health outcomes. Virtual programs were found to be more successful than traditional approaches to treat certain health conditions.

Shifting to Innovative Care Models

During one of the panel sessions, Dr. Joseph Kvedar, Vice President of Connected Health, Partners Healthcare, discussed how the shift to value-based payments is necessitating the rise of innovative models of care that focus more on patient engagement, prevention and wellness promotion.

There were a number of interesting speakers from organizations working in this space who gave great examples of success in improving outcomes and providing cost- savings. The speakers included David Chao, Director, Industry Solutions at MuleSoft; Stanley Crane, Chief Innovation Officer at Allscripts; Andrea Ippolito, Presidential Innovation Fellow at the VA; Dr. John Moore, CEO of Twine Health; and Dr. Yuri Quintana, Global Health Informatics at Harvard Medical School.

Using Physician Databases & Referral Tools

Another interesting panel discussion focused on the struggle to efficiently find eligible physicians, make appropriate referrals and schedule physician appointments. There were a number of excellent companies represented during this panel, most of whom are building physician databases and working to correct this problem for various stakeholders, including patients, providers, and organizations. Most interesting is that in addition to providing these services, some of these companies can also harness their large databases for demographic studies of physicians. Speakers included Lisa Maki, CEO of PokitDok; Nate Gross, Co-Founder of Doximity; Ashish Patel, Co-Founder of Careset and DocGraph; Russell Tevis, Senior Director from the Advisory Board Company; and Julie Yoo, Co-founder and Chief Product Officer of Kyruus.

Keeping a Patient-Centered Focus

Ted Talk speaker Julian Treasure gave an inspiring final keynote that fittingly reminded the audience to keep the focus on the patient. He gave helpful advice on how healthcare leaders can be more mindful of the patient’s experience, particularly through the use of sound. He also discussed how to be an active listener, and also how to be more mindful when speaking.

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There was also much more that happened at the event. Check out Kijana Knight Torres’s story for the design ideas healthcare companies should be implementing.

Kirti Patel, MD, MHL

Kirti Patel, MD, MHL

    Kirti A. Patel, MD, MHL, is a physician, writer, speaker and advisor. She has a background in scientific research, 14 years of clinical experience, holds a Master's degree in healthcare leadership from Brown University, and is an advisor for an early-stage women's health startup, Confi. Dr. Patel avidly follows scientific and technology innovations, new ventures, and startups in healthcare. She is also a passionate advocate for women's health and leadership. To hear her thoughts on these topics and more, visit kirtipatel.com or follow her on Twitter, @kirtipatelmd.

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