Christina Farr has garnered a following from key healthcare players by finding exclusive scoops in digital health. As a former Reuters’ technology and health correspondent, Farr broke stories on Apple’s HealthKit services, and on Google X and Facebook’s desire to seep into the patient-centric healthcare markets. Farr recently transitioned into her current role as digital health editor at KQED (the largest member station of PBS and NPR), where she runs the Future of You blog.
Farr says her first love was writing, which eventually morphed into a career in journalism. Her time as technology reporter at VentureBeat gave her a mental blueprint for what would become today’s robust digital health sector. Based on investments from technology giants, policy alignment and the general excitement bubbling in Silicon Valley, Farr called the industry out on its potential.
Farr, who was recently awarded Women 2.0’s “One to Watch in Media” Award in 2015, finds her work personally gratifying because health entrepreneurs tend to be passionate. “They usually have personal stories that drive their work,” she says. Her future projects will likely involve the ways in which the mostly unregulated Silicon Valley will adapt to a highly-regulated healthcare industry. She’ll also be focusing on electronic health records, longevity and precision medicine.
Much like healthcare, Farr believes that this is the right time to be in journalism, too. “It doesn’t matter which outlet. If you want to tell a story, there is a way to contribute. Get as many by-lines and just start writing,” she says.
Shreya specializes in health communications and is a copywriter for an advertising agency. She was previously at Bayer Healthcare, Janssen Pharmaceuticals and Ogilvy CommonHealth Worldwide
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