In a recent report on the evolution of the accelerator landscape, Lisa Suennen addressed the proliferation of healthcare-dedicated accelerators and their shift towards specialization. HealthXL’s co-founder, Tom Parsons, was one of the first to shift into this extended model by bringing together innovative solutions from high growth companies and corporate partners.
“Our focus on real healthcare problems, as well as solutions that are ready to scale to meet these problems, are what set us apart from others in the market,” he says. Parsons has defined his career by frequenting the roads less traveled, forcing himself to learn and develop skills rapidly. He started his career at IBM and dabbled in digital health companies while he was there; when his current opportunity with HealthXL was presented, he jumped in with both feet.
Parsons lives and breathes start-ups. His insight has taught him that many fail to understand what patients and clinicians will truly engage with. For example, the baby boomer generation may not be receptive to solutions generated by young technicians. “Entrepreneurs should embed the thinking behind their solutions and devices into what the exact audience will actually use and what fits into their lifestyle more passively,” he says. “Changing behavior or improving adherence is hard enough without having to learn how to use new technologies.”
Shreya specializes in health communications and is a copywriter for an advertising agency. She was previously at Bayer Healthcare, Janssen Pharmaceuticals and Ogilvy CommonHealth Worldwide
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