Mandira Singh is a business developer for athenahealth, where she helps to run the More Disruption Please initiative. True to the initiative’s name, Singh’s goal is to help break down barriers in healthcare while maintaining an ecosystem that breeds next generation healthcare IT companies. Since joining Athena in 2013, she has helped to grow their platform from 10 partners to 31, and launched incubators in both Boston and San Francisco.
Singh admits that some of our biggest health IT needs are not sexy, but she says that these things are still gateways for healthcare entrepreneurs. “The bulk of demands are in solving mundane operational, clinical and business problems,” she advises. “True disruptors are identifying these hotspots and bringing innovation.” Beyond these detailed trends are macro-trends, such as Walmart’s entry into the healthcare insurance space and the transition to pay-for-performance service, which also present opportunity for flashier solutions.
Singh finds many connections between her present work and childhood dreams. “I grew up in India with the dream of performing one day,” she says. A trained opera singer, she eventually transitioned into finance. “I like to think the years of my training have prepared me well for all the internal and external marketing I do for our program – it’s an exciting thing to watch others join the movement.”
Shreya specializes in health communications and is a copywriter for an advertising agency. She was previously at Bayer Healthcare, Janssen Pharmaceuticals and Ogilvy CommonHealth Worldwide
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