James Colbert, MD, is currently researching one of the hottest topics around: how patients use social media. Online platforms have become a means to disseminate information, seek second opinions and reveal patient attitudes towards providers. Colbert is also a clinician, a web editor at JAMA Internal Medicine, and a leader of the ACO Learning Network at the Brookings Institution, which makes him part of a unique cohort of physician transitioners embracing healthcare change.
Initially, Colbert was deterred from pursuing medicine because he believed it was not the most creative of fields. But ultimately, it was his passion for writing that led him back to healthcare. “Don’t just pursue a path because someone thinks you should,” he says. “Healthcare is so vast that you’re bound to find a niche that overlays with your calling.”
Finding this sweet spot has allowed Colbert to not just be an observer, but to roll up his sleeves and grapple with the biggest issues – interoperability, privacy, fee for service models, and more. “We have seen cases where people get excited about fancy technologies, but that doesn’t help achieve better patient outcomes,” he says.
Shreya specializes in health communications and is a copywriter for an advertising agency. She was previously at Bayer Healthcare, Janssen Pharmaceuticals and Ogilvy CommonHealth Worldwide
Send this to a friend