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Ask the Experts: Startup Advice

Yiding Yu

YiDing YuYiDing Yu, M.D. is Founder, President, and Chief Medical Officer of Twiage, an award-winning start-up that provides emergency telemedicine solutions to first responders. She is a current Internal Medicine-Primary Care Senior Resident at the Brigham and Women’s Hospital and Harvard Vanguard Medical Associates.

What is the most important piece of advice that innovators and entrepreneurs should consider as they try to make their ideas a reality? 

If you have a hunch, follow it. Find the pain point that is truly, truly painful and use that pain point to drive the design and philosophy of your product. Then test it, and test it again and again. It’s not about having the right idea from day one. It’s your belief, passion, and perseverance that will make your idea a reality.


Listen to these three innovators speak on a panel (with Arshya Vahabzadeh, MD) at Medstro’s Wearables in Healthcare Pilot Challenge live pitch off, April 23rd at Google Cambridge. Tickets are sold out, but add you name to the wait list here.

We also hope you’ll register for our MedTalk Boston Networking Night on May 13th, co-sponsored by Mad*Pow and hosted at Mad*Pow headquarters. Many of these panelists will also be in attendance.

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Jenni Whalen

Jenni Whalen

    Jenni Whalen is the Executive Assistant of Editorial at Upworthy. She was previously MedTech Boston's Managing Editor and has an MS in Journalism from Boston University, as well as a BA in Psychology from Bucknell University. Whalen has written for Greatist, Boston magazine, AZ Central Healthy Living and the New England Journal of Medicine, among other places. She has also worked as a conference planner, ghost writer, researcher and content developer.

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