Home » Companies » Controversial Pavlok Device Hits Google Wearables Challenge Next Week

Controversial Pavlok Device Hits Google Wearables Challenge Next Week


The Pavlok team. Photo provided.

Maneesh Sethi, founder of Pavlok, once hired a woman to slap him when he got distracted at work. Years later, Sethi and his co-founder, Jim Lynch, launched Pavlok, a wearable device based on those slaps. The device uses electric shock, which is supported as a powerful behavior change agent, to help break bad habits.

“Pavlok is the single most effective product at breaking bad habits,” Justus Eapen, the man behind Software R&D and Talent Development at Pavlok, says. “Bad habits are responsible for billions of dollars in healthcare costs every year. Smoking, drinking, sitting too long, eating junk food, forgetting to take medications, staying up too late; these are all things that Pavlok is going to help correct.”

The Pavlok team – including Sethi, Michael Alexis, Chris Schelzi, Eapen and Peter Dunbar – ran a successful social media campaign for the online portion of Medstro’s Wearables in Healthcare Pilot Challenge, scoring 1st in the crowd voted category. The team will be traveling to Boston for the final pitch-off, at Google Cambridge headquarters, on April 23rd.

“Next, we’d like to test our habit-change protocols in controlled settings,” Eapen says. “We are working to open our backend API so developers can build their own habit-change solutions and integrate Pavlok with their devices and applications.”

Eapen is also confident about next week’s live pitch off event, where he’ll be competing against nine other teams for a grand cash prize. “The Pavlok team genuinely believes that Pavlok will be the highest-impact product in it’s category,” he says. “We are honored to share our technology with the world and help people actualize their highest potential.”

Tickets for the live event at Google Cambridge headquarters are now sold out, but you can add yourself to the wait list here. Pavlok will be offering free demos of their device on site!

If you don’t make it off the waitlist (or even if you do), we hope you’ll also register for our first ever MedTALK Boston Networking Night, on May 13th, for similar conversation and collaboration.

Jenni Whalen

Jenni Whalen

    Jenni Whalen is the Executive Assistant of Editorial at Upworthy. She was previously MedTech Boston's Managing Editor and has an MS in Journalism from Boston University, as well as a BA in Psychology from Bucknell University. Whalen has written for Greatist, Boston magazine, AZ Central Healthy Living and the New England Journal of Medicine, among other places. She has also worked as a conference planner, ghost writer, researcher and content developer.

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