Natalie Schneider is the Vice President of Consumer Experience at Anthem, Inc. She is responsible for the strategy and design of Anthem’s consumer experiences in collaboration with the business as well as leading the consumer culture transformation.
How will wearables impact healthcare this year?
I expect extending physicians’ reach between visits with the patient and continually capturing useful information on the patient’s health status. Through wearables, we can scale and extend the point of care by engaging patients in managing their own health. Employers are also effectively using wearables to motivate or nudge healthy behaviors as part of incentive and rewards programs.
I do think that we need to better understand the reimbursement methodologies of wearables and who will finance the device – the customer, employer, or the health plan. Make the value equation clear: how will value be created and to whom will the value accrue? If the value accrues to someone other than who is financing the device, which is often the case, it becomes more challenging to generate support for the device.
You’ll be judging the Wearables in Healthcare Pilot Challenge on April 23rd. What does a winning entry look like to you?
Affordable. Simple. Solves a very specific problem. Does not require clinicians to significantly change their workflows. Does not involve significant effort of cost for the consumer.
Jenni Whalen is the Executive Assistant of Editorial at Upworthy. She was previously MedTech Boston's Managing Editor and has an MS in Journalism from Boston University, as well as a BA in Psychology from Bucknell University. Whalen has written for Greatist, Boston magazine, AZ Central Healthy Living and the New England Journal of Medicine, among other places. She has also worked as a conference planner, ghost writer, researcher and content developer.
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