Medstro, the social network for physicians and MedTech Boston’s sister company, announced today that they had become the third most popular social network for physicians in the U.S., with a 650 percent increase in traffic and engagement in the last six months.
Launched only twelve months ago, Medstro has grown exponentially and, as of April 15, had surpassed the number three physician social network based on Amazon.com’s Alexa traffic rank. Medstro has continued to grow since then, and has opened a lead of 54,948 positions, or nearly 30%, over the now fourth-place holder.
Medstro has built an engaged and active user base of physicians and medical students, over 50% of which are under the age of 35, thereby becoming the social network of choice for millennial physicians. At the current growth rate, Medstro is projected to overtake the second most popular physician social network by the end of 2015.
“I’m thrilled that we’ve been able to engage so many young physicians in only twelve short months since launching,” said Jennifer Joe, MD, Founder and CEO of Medstro. “It was audacious to think that we could create a physician social network that is really focused on building a community, but the numbers prove that physicians have been waiting for a place like Medstro to connect.”
Medstro was founded by Dr. Joe in 2013 and officially launched in April 2014 with the goal of bringing clinicians and stakeholders together in truly transformative ways. The company was born out of Joe’s frustrating experience as a practicing physician in today’s healthcare landscape. She hopes that Medstro can serve as a starting point for bringing physicians together to collaborate and accelerate healthcare innovation.
Recent successes for Medstro include the company’s collaboration with NEJM Group, which has launched an interactive forum to engage healthcare professionals in conversations about recently released studies, health policy and career development issues. Medstro also partnered with Google for the groundbreaking Wearables in Healthcare Pilot Challenge, which ran for three months on Medstro, receiving over 265,000 views and nearly 3000 votes, before culminating in a live contest in April 2015.
Jenni Whalen is the Executive Assistant of Editorial at Upworthy. She was previously MedTech Boston's Managing Editor and has an MS in Journalism from Boston University, as well as a BA in Psychology from Bucknell University. Whalen has written for Greatist, Boston magazine, AZ Central Healthy Living and the New England Journal of Medicine, among other places. She has also worked as a conference planner, ghost writer, researcher and content developer.
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