When Nisarg Patel spoke with a patient in his medical interviewing class, he found she struggled to remember to take her medications on time–an oversight resulting in a visit to the ER.
“I asked her if she’d be more likely to take her medications if she was reminded and was better informed about the risks and benefits of doing so, and she replied with a ‘Yes,’” recalls Patel, a first-year D.M.D. candidate at Harvard Medical School and the Harvard School of Dental Medicine. “I realized then that mobile technology could be an ideal platform to help patients keep track of their medications and help providers personalize treatment plans to each patient’s goals.”
Patel is one of three Geneia Joy of Medicine Challenge finalists participating in a live pitch-off event June 8 at MATTER, Chicago’s newly launched healthcare technology incubator for next-generation health IT, medical device, diagnostics, and biopharma companies. Spurred by the alarming results of the Physician Misery Index, Medstro, a social network for physicians, and Geneia, a company of experienced healthcare change agents creating analytic and technology solutions to improve healthcare, created the online competition to encourage U.S.-licensed physicians and medical students to brainstorm ideas for relieving the regulatory and business-related burdens negatively impacting meaningful interaction between physicians and their patients.
His proposal “Memorandum: ‘Intelligent’ Mobile Messaging and Predictive Analytics to Personalize Primary Care” utilizes automated, predictive text messages to foster an ongoing interaction between doctors and patients outside the clinic.
Patients would receive automated SMS questions directly to their phones without ever having to download an app. An algorithm would then convert patients’ responses to these personalized surveys into actionable advice for providers. By logging into the web-based platform, physicians would gain the ability to personalize treatment plans based on an individual’s condition, location, health literacy and capacity to manage his or her care, ultimately better understanding patients outside the numbers on their charts.
“Our long-term vision is to create something along the lines of a machine learning-enabled ‘health coach’ that could both deliver information to patients about better managing chronic illness while also collecting data about their condition and individual difficulties,” Patel says. “We believe that the future of primary care will involve both an understanding of the science behind a patient’s condition and the structural/environmental factors that contribute to the quality of their care.”
The Geneia Joy of Medicine live pitch-off event takes place June 8th at MATTER, Chicago’s newly launched healthcare technology incubator for next-generation health IT, medical device, diagnostics, and biopharma companies. Tickets to the event are free but almost gone. You can reserve your tickets online at Eventbrite. Click here to find out more about the finalists.
Paula is a freelance science writer and strategic communications associate at Health Leads. Formerly a managing editor at MedTech Boston, she has a B.S. in Journalism from Boston University and has worked with the New England Center for Investigative Reporting, Boston Globe, Social Documentary Network, BU Today and several nonprofit organizations. She can be reached at firstname.lastname@example.org.
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