Alia Rashid has finesse for looking at healthcare from a bird’s eye view. A trained physician, she decided to learn more about pharmaceutical and digital health innovation, an expanded knowledge that has allowed Rashid to comprehend the challenges of developing life-saving therapies, but also realize the nuggets of opportunities in utilizing technology to create personalized health treatments.
Rashid was key in infiltrating this idea within her pharmaceutical organization, applying ideas from an Exponential Medicine Conference to improve quality of clinical data and markers. Rashid believes attending hackathons—from any fields—is key to churning up creativity and finding innovative solutions to healthcare’s jarring problems.
“With technology and personalized medicine, we are soon going to have massive amounts of data that will need to be mined and understood,” adds Rashid, predicting that in the future, data scientists will be invaluable. “We will need specialized healthcare data scientists to make sense of the data, as well as physicians and associated healthcare professionals who are trained in reading and understanding the results of this kind of data.”
Shreya specializes in health communications and is a copywriter for an advertising agency. She was previously at Bayer Healthcare, Janssen Pharmaceuticals and Ogilvy CommonHealth Worldwide
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