Last week during her keynote at the HXR conference in the Boston Seaport, Mad*Pow Founder and Chief Experience Officer Amy Cueva announced the agency’s newest healthcare initiative: The Center for Health Experience Design. MIT’s Hacking Medicine, as well as Brigham and Women’s Hospital, have already signed on as clients.
MedTech Boston sat down with the Center’s director, Adam Connor, VP of organizational design at Mad*Pow and co-author of “Discussing Design: Improving Communication & Collaboration Through Critique” to discuss the announcement.
The Center, which will be headquartered at the Mad*Pow offices in Boston, will provide coaching, design support, and training to various healthcare organizations around the country on a membership model. “Our mission to help all of these organizations increase their own capacity and maturity for design and innovation,” says Connor.
One of the ways in which the Center will increase capacity for design is by fostering collaboration between different departments within an organization. The Center will also help organizations tackle more general problems, like building awareness for design, developing initiatives around a particular public health problem, or growing an innovation team.
Mad*Pow has a variety of design skill sets that they can leverage depending on the needs of each clients, including organizational design, design strategy, motivational design, experience design and visual design. Mad*Pow aims to provide design support that will augment an organization’s own skill sets. “Healthcare organizations might have a challenge, know the solution, but not know how to make the solution work because they don’t have designers,” says Connors. “We can provide the tactical arm.”
The Center also has plans to hold an annual summit. “The main focus of all of this is to get people and organizations connecting,” explains Connor. “We’re trying to get people from the provider side of the ecosystem, the payer side and device makers in the same room talking about similar topics, sharing their experiences, and finding ways to work together.”
Abby Ballou is the managing editor of MedTech Boston. She has a B.A. and M.Phil in English literature from NYU and the CUNY Graduate Center, respectively. When she isn't writing and editing for MedTech Boston, Abby enjoys reading, rock climbing, watching classic movies and listening to opera.
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