The 2016 MedTech Boston 40 Under 40 Healthcare Innovators

Gil Addo, MBA
Co-Founder at RubiconMD
Gil Addo, CEO of RubiconMD, is passionate about making a difference. When his grandmother was diagnosed with a brain tumor, she was forced to travel back and forth between her home in Barbados and Boston for medical care and surgery due to the lack of resources available to her locally. Addo knew he could use his background in biomedical engineering, business, and economics to enhance access to healthcare. “By putting patients first, I believe that we in healthcare can both make a profit and make a difference, the proverbial double bottom line,” says Addo. “Since setting this path, I haven’t looked back.”

RubiconMD looks to eliminate unnecessary and difficult trips to specialists. Instead of forcing patients to go from one doctor to another, RubiconMD allows primary care doctors to consult specialists using a web-based platform. The specialists share their recommendations within hours, allowing the primary doctor to continue treatment in a timely and efficient manner. As Addo says, “ diseases can be complex, but navigating the health system shouldn’t be.”

Addo believes his own desire to make a difference in the world was inspired by his parents, who immigrated to the United States and struggled to give him a better life. He sees this same passion in the people he works with as well. “I am continually inspired by the providers we support who go the extra mile in delivering amazing care to their patients, and the RubiconMD team who have all dedicated themselves to pursuing our mission of democratizing medical expertise.”