Home » MedTech Features » The 2017 MedTech Boston 40 Under 40 Healthcare Innovators

The 2017 MedTech Boston 40 Under 40 Healthcare Innovators

18. Jeff Greenberg, MD, MBA
Co-Founder, Firefly Heath and Medical Director, Brigham Innovation Hub

Jeff Greenberg, MD, MBAWith hopes of disrupting the health industry, Dr. Jeff Greenberg brings medical minds together at the Bringham Innovation Hub (BWH iHub) and, his newest startup, Firefly Health.

Greenberg came to Boston to perform his residency in internal medicine at Mass. General Hospital after receiving an MD/MBA from Penn. In the seven years following his residency, he served as Associate Medical Director of the Brigham and Women’s Physicians Organization.

“My interest was always in finding ways to transform healthcare delivery, both in the U.S. and abroad.” he said.

Along with co-founding Firefly Health, which he described as a “company dedicated to transforming and disrupting primary care delivery,” another one of his accomplishments includes the development of the BWH iHub.

”The BWH iHub was conceived after a hospital-wide survey showed that we had so many brilliant doctors and researchers who had ideas to improve health care delivery. Yet the majority of these ideas went nowhere,” Greenberg explained. “People were too busy and pre-occupied to push the ideas forward. The iHub is an amazing team of health care innovators who help our faculty and staff critically evaluate their ideas and advance them toward commercialization.”

Greenberg also continues to see primary care patients, adding that these experiences give him the best insights regarding what does and does not work in healthcare.

“I am lucky to be able to work on an amazing team at the iHub that finds creative ways to promote innovation and collaborate with partners around the region,” he said, concluding, “I love working with two incredible co-founders at Firefly Health to build a new model of primary care that we believe will transform healthcare delivery.”

40 Under 40 Contributors

James Gardner, Pamela Bump, Olivia Tardif, Sarah Schroeder and Shreya Iyer all contributed to this year's 40 Under 40. Learn more about their work in the "About the Authors" section!


  1. kian firouzbakht says:

    Dear Omid keep going on I liked your achievement .
    I wish all the best to you and your family members.

  2. Karen Smith Vanderburgh says:

    One in a series of amazing achievements for Brian Harris and his wonderful company!

  3. Akari says:

    Thank you for writing about my big brother Daniel! I loved what you wrote. 🙂

  4. Congratulations to a true innovator and an organization that is already seeing around corners!

  5. Sudip Mukherjee says:

    Excellent sir…keep going…. Lucky to be his first student…

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