Greenberg came to Boston to perform his residency in internal medicine at Mass. General Hospital after receiving an MD/MBA from Penn. In the seven years following his residency, he served as Associate Medical Director of the Brigham and Women’s Physicians Organization.
“My interest was always in finding ways to transform healthcare delivery, both in the U.S. and abroad.” he said.
Along with co-founding Firefly Health, which he described as a “company dedicated to transforming and disrupting primary care delivery,” another one of his accomplishments includes the development of the BWH iHub.
”The BWH iHub was conceived after a hospital-wide survey showed that we had so many brilliant doctors and researchers who had ideas to improve health care delivery. Yet the majority of these ideas went nowhere,” Greenberg explained. “People were too busy and pre-occupied to push the ideas forward. The iHub is an amazing team of health care innovators who help our faculty and staff critically evaluate their ideas and advance them toward commercialization.”
Greenberg also continues to see primary care patients, adding that these experiences give him the best insights regarding what does and does not work in healthcare.
“I am lucky to be able to work on an amazing team at the iHub that finds creative ways to promote innovation and collaborate with partners around the region,” he said, concluding, “I love working with two incredible co-founders at Firefly Health to build a new model of primary care that we believe will transform healthcare delivery.”
James Gardner, Pamela Bump, Olivia Tardif, Sarah Schroeder and Shreya Iyer all contributed to this year’s 40 Under 40. Learn more about their work in the “About the Authors” section!
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