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Nursing 2018: Broadening Opportunities as New Players Stake-Out Territory in Healthcare

Back in the days when the “pings” of internet dial up could still be heard, I was studying to become a nurse. My professor emphasized that nursing was rich with diverse professional opportunities both at the bedside and beyond. Flash forward to today’s convergence of tech, consumer, and health sectors – and she could not have been more right. Nurses who are clinically attuned and empathetic navigators of patient and stakeholder journeys offer powerful insights needed to connect sector ecosystems.

Self-empowered financially conscious consumers are expecting Apple-like healthcare experiences, and they are forcing perforation across the walls of traditional consumer, health, and tech sector silos. Nurses and other healthcare professionals can apply their expertise in new roles and with new technologies; but now they have the option to do so within corporate entrants who are discovering their value points in healthcare (Amazon, Google, digital health startups, etc.).

Across industries big players are creating new partnerships to disrupt and recreate value chains and care structures. The Amazon-Berkshire-JP Morgan healthcare joint venture and the CVS Health-Aetna merger are examples of what seem to be the new norm in business model disruption. Companies like IBM and CVS Health have created Chief Nursing Officer positions. Management consulting firm, McKinsey, is hiring nurses as implementation coaches.

The startup scene has its share of nurse founders tackling issues ranging from scheduling to workflow solutions. At the point of care, advancements in technology and legislation have opened the floodgates for opportunities to support virtual health and remote monitoring. Perhaps you are betting that Elon Musk’s SpaceX will succeed in propelling the future of human space travel. If so, then training as an aerospace or NASA nurse may come in handy.

As nursing experience is drawn into new roles and new technologies, opportunities to influence product and service development become more prevalent. Dr. Bonnie Clipper emphasized the need to include nurse leaders on governing and advisory boards. Dr. Clipper went on to highlight the American Nurses Foundation’s goal of appointing 10,000 nurses to boards of directors of corporate and non-profit health related organizations by 2020.

We will always need nurses and health professionals at the patient bedside. We also continue to see changes in financial incentives, rising complexity in care needs, and consumer-like expectations expanding beyond the bedside. As a result, opportunities for nurses and health professionals have also expanded beyond the traditional bedside.

Bio

Gena Koufos RN, MS, MBA is the Innovation & Digital Health Lead for AMAG Pharmaceuticals and brings more than fifteen years of experience working throughout the healthcare sector. Gena began her career as a pediatric nurse. She later joined a consulting firm where she provided strategic guidance to numerous hospitals and hospital executive leadership. Leveraging her clinical experience and business background, Gena returned to support hospital Innovation & Digital Health including early stage innovation projects and digital health enterprise strategy.

Gena Koufos

    Gena Koufos RN, MS, MBA is the Innovation & Digital Health Lead for AMAG Pharmaceuticals and brings more than fifteen years of experience working throughout the healthcare sector. Gena began her career as a pediatric nurse. She later joined a consulting firm where she provided strategic guidance to numerous hospitals and hospital executive leadership. Leveraging her clinical experience and business background, Gena returned to support hospital Innovation & Digital Health including early stage innovation projects and digital health enterprise strategy.

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