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2nd Storytelling for Healthcare Marketing and Communications

March 20 @ 8:00 am - March 22 @ 4:00 pm

$1295 - $3495

Hear what tools and strategies your marketing & communication peers are using and why. Discover how other organizations are harnessing the power of storytelling, identifying employee stories, and sharing these stories across communication channels, including: mobile apps, social media, websites, video, intranets and more.

Attend this 3-day conference designed for health care marketing & communication professionals and learn how:

  • Aurora Healthcare developed successful documentary video content to tell their organization’s story across service lines.
  • Atlantic Health System provided employees a reason to come back to the organization’s intranet every day, throughout the day, with features that allow them to share their own stories.
  • Children’s Mercy Kansas City found the best blend of communication & marketing channels and appeals to achieve their brand’s various goals.
  • CAMTech engaged key audience populations in the drafting, writing, editing, and publishing process of their content.
  • Mount Sinai St. Luke’s, Mount Sinai Health System leveraged cost-effective mediums such as video  to “get the word out” about their organization and its mission, vision, and values.
  • First 5 LA actively listened to their audiences in order to improve their marketing strategy.
  • and more.

Attend the interactive workshop day on Tuesday, March 20

Join your peers for 3 interactive, round-table discussions designed to provide you with solutions for your most pressing intranet challenges. These interactive workshops will prepare you for the two-day general sessions, provide you with hands-on training and allows you to dive deep into the topics that mean the most to you:

  • Workshop A:  The Electric Campfire: How to Identify Engaging Stories Within Your OrganizationAbout Face Media
  • Workshop B: Be The Hero — The Journey of Your Brand StoryWerkshop Branding
  • Workshop C:  The Role Of Social Media – Moving You From Brand Author To Editor, Springboard Brand & Creative Strategy

Details

Start:
March 20 @ 8:00 am
End:
March 22 @ 4:00 pm
Cost:
$1295 - $3495
Website:
https://www.eventbrite.com/e/2nd-storytelling-for-healthcare-marketing-communications-registration-39707698796?aff=es2

Venue

Courtyard Boston Downtown
275 Tremont Street
Boston,Massachusetts02116United States
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