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Marketing Healthcare Innovations: Know Your Customer, Know Opportunity

October 22, 2015 @ 5:30 pm


Whether you have a new idea for a healthcare product and are just getting off your feet, or are a large organization planning for the next product iteration your customer is central to all you do.  The October Health Innovators program kicks off with three speakers with a long history of successful product development and marketing in the healthcare space and then opens for a panel discussion on different approaches to increasing your marketing chops to deliver a successful product.  The following topics will be touched on:

  • Gathering customer intelligence to guide product design and uncover value
  • Uncovering what investors or development partner organizations are looking for
  • Knowing your competition to better know yourself

Join us for healthy refreshments, including sandwiches, energy bars, and nonalcoholic drinks.
Price: $30 until October 21st at 8:00 pm; $40 after then. Free for full time college students through Stay in MA.

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