Dr. Drilon Saliu, Worldwide Director, Medical Affairs, Becton Dickinson (BD) will lead a discussion that centers around how value is captured for medical devices and key strategies and tactics important for valuation success, including:

• Concept phase valuation: stakeholders, tactics and the medical value proposition

• Development phase: stakeholders, evidence generation and the 3Ps: Providers, Patient’s and Payer’s

Launch readiness: key elements that define market access success and valuation.