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Primary Care Innovation Challenge and Pitch-Off (#PCC14)

September 16, 2014 @ 6:00 pm - 9:00 pm

PCC Eventbrite LogoWhat is the Primary Care Challenge

Healthcare in America is in a period of rapid change, and primary care physicians are on the front lines. Innovations in Primary Care are essential to meet the challenge of providing more people with consistent, quality care for less money without burning out our clinicians. These innovations are already happening in hospitals, academic medical centers and clinics all across the country. The Primary Care Challenge seeks to publicize and promote the best and brightest of these innovative ideas so that clinicians everywhere can see what works and implement those ideas that are most appropriate for their particular environment.

What Awards are Available?

Our sponsors have generously provided eleven prizes to be awarded to the most innovative submissions to the contest. Awards include all-expenses-paid trips to Boston to pitch their proposal to a panel of judges during our September 16, 2014 live event ‘Medicine on the Front Lines: Empowering the Next Generation of Primary Care Providers’ at Harvard Medical School. For a list of all eleven awards, click here.

Can I Still Enter the Challenge?

The submissions deadline is September 3. You can submit your idea at: https://medstro.com/primarycarechallenge.

What’s Happening at the Live Event on September 16?

Five finalists from the online competition will pitch their ideas to an expert panel, and winners will be chosen. Following that, an expert panel will discuss the challenges of primary care and how the ideas submitted during the challenge could be game changers.



6:00pm ‘ 6:30pm


6:30pm ‘ 6:35pm


Welcome and keynote: Asaf Bitton, MD, MPH, Assistant Professor of Medicine and Health Care Policy at Harvard Medical School, Assistant Professor at Brigham and Women’s Hospital, Associate Program Director of Primary Health Care Performance Initiative at Ariadne Labs, and Core Faculty Lead for Transformation Strategy and Design at Harvard Medical School Center for Primary Care.

6:35pm ‘ 7:10pm

Primary Care Innovations Pitch Off

  • Five winners of pre-event social media contest to showcase creative approaches to primary care delivery.
  • Emcee: Dr. Jennifer Joe, CEO of Medstro, Editor-in-Chief at MedTech Boston

Primary Care Innovation Challenge Judges

  • Jesus Trevino, HMS Center for Primary Care Abundance Agents of Change medical student
  • Christine Hsieh, HMS Center for Primary Care Abundance Agents of Change medical student
  • Arshiya Seth, MD, HMS Center for Primary Care Fellow
  • Andrew Zimolzak, MD, MMSc, Medical Informatics Researcher and Adult Urgent Care Physician at Harvard Vanguard Medical Associates, ACP member
  • Arshya Vahabzadeh, MD, Resident Child and Adolescent Psychiatrist, Massachusetts General Hospital and Harvard Medical School

7:10pm ‘ 8:45pm

45 min panel

50 min town hall style Q&A (mix of live and advance questions)

Panel Discussion

This panel will explore how primary care is evolving, highlight what can be achieved through a robust primary care practice, and discuss tools that providers have at their fingertips to successfully navigate new methods of care delivery.

Panelists to include:

  • Dr. Arshya Vahabzadeh, Resident Child and Adolescent Psychiatrist, Massachusetts General Hospital and Harvard Medical School, will discuss the importance of behavioral interventions and mental health in primary care as well as his international experience in British primary care settings ‘including the importance of engaging in the community, home visits, and a population based approach to care.
  • Dr. Andrew Morris-Singer, President and Founder, Primary Care Progress, will discuss the skills that providers must have ‘ and the tools they already do – to achieve success in transitioning to new models of care. In particular, he will explore how approaches to relationships and communication will be increasingly important in primary care delivery.
  • Dr. Asaf Bitton, MD, MPH, Core Faculty Lead for Transformation Strategy and Design for the Harvard Medical School Center for Primary Care
  • Janice John, Chief Primary Care Physician Assistant at Cambridge Health Alliance, will discuss development of a Team Primary Care Model in an ACO that harnesses creatively the nimbleness of PAs to work in team base care, increasing access, continuity and provider and patient satisfaction.
  • Young Physician from American College of Physicians-TBD


  • Eric Weil, MD, Associate Chief for Clinical Affairs, General Medicine Unit, Massachusetts General Hospital

8:45pm ‘ 8:55pm

Closing Remarks

Dr. Jennifer Joe, CEO of Medstro, Editor-in-Chief at MedTech Boston


Directions to the Venue

Directions to the Cannon Room from the Quad (orange line on map below):

When you are facing the Quad, walk up the RIGHT set of stairs and along the walkway until you come to glass doors on your RIGHT.

Go through the two sets of glass doors and make an immediate LEFT (a security guard/desk will be on your right).

You want to go LEFT and walk through a green set of doors. Keep following the hallway and the Cannon Room will be on your LEFT in a short time. If you have come to a black and white checkered walkway, you have gone too far.
Map to Cannon Auditorium at HMS>tyle=”text-decoratiin: underline; color


September 16, 2014
6:00 pm - 9:00 pm


Harvard Medical School – Cannon Room
260 Longwood Avenue - Bldg C2
+ Google Map

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