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Social Media Trends, Best Practices and Compliance for Healthcare Professionals- 2-day In-person Seminar

October 16, 2014 @ 9:00 am - October 17, 2014 @ 6:00 pm

Having a social media strategy should be an integrated part of a healthcare marketing plan. Many questions arise when deciding how to best engage in social media, however. Social media platforms such as Twitter, Facebook, and LinkedIn are increasingly being used by health care organizations to engage with patients and physicians, build brands, and communicate information to the larger community.

But there are risks in using social media without an understanding of the differences in the platforms and the best way to use them to communicate. Damage to the brand, exposing protected health information by violating HIPAA, or potentially inviting lawsuits are just some of the ways poorly implemented social media can negatively impact your company.

  •  How does your practice use social media?
  •  Do you have social media policies, best practices and training to comply?
  •  How do your employees use it and do you monitor their activity?
  • Social Media Platforms
  • Benefits to providers, patients and community
  • Success Stories
  • Social media violations
  • Social Media Compliance
  • Best practices
  • Key takeaways
  • Healthcare Staff
  • Administrators
  • Marketing Departments
  • Compliance Officers
  • Communications Teams

James Ryan

Jim Ryan has spent the past 20 years building global markets for US-based telecommunications and enterprise technology companies. Mr. Ryan exited five startups (2 IPOs, 2 acquisitions, 1 Chapter 11) and now uses his expertise as one of the three founding partners of Farpoint Ventures helping startups from the US quickly build global sales channels and bring in revenues from overseas markets. Mr. Ryan has closed over $1B in export business for startups.

Mr. Ryan holds a Bachelor's degree from Harvard University and a Master's degree from Osaka University. He is a native speaker of Japanese, and is conversational in Mandarin Chinese and French.

In between meetings, he has climbed Mt. Rainier three times, finished the Boston Marathon and Cape Cod Marathon, climbed Mt. Washington in all four seasons and hiked to the bottom of the Grand Canyon 10 times. He holds a Private Pilot license and enjoys flying his Cessna 172 around New England and beyond.

Details

Start:
October 16, 2014 @ 9:00 am
End:
October 17, 2014 @ 6:00 pm

Venue

WILL BE ANNOUNCED SOON
WILL BE ANNOUNCED SOON
Philadelphia, PA,PA19107US
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