Marketing Services

MedTech Boston is the go-to place for doctorpreneurs and clinical innovators to find out the latest projects and developments in the field. We offer a broad range of publicity services to generate buzz about your company or event and engage our readers with your product.

Our unique services include:

Sponsored Stories

Articles, authored by our writers or your own, will generate awareness and excitement about your company. Stories could include exclusive interviews with founders, opinion roundups featuring experts from your specialty, or stories about relevant trends and topics. The subject is complete up to you, however it must fall within the mission of MedTech Boston. All stories will include links back to your websites and will be pushed to our extended social media network. 

Product Reviews

Whether you’re launching a new product or trying to break into a new market, nothing beats the credibility of a published review of your product written by a well-respected, prominent physician or CMO. Our network of hundreds of experts in every specialty can review your product and write an unbiased, independent review article to be featured on our website and weekly email digest. 

Focus Groups

We can put together a diverse focus group to fit any need pulling from our network of thousands of physicians, clinicians, CMOs and medical students. We also offer experienced facilitators plus full video recording, transcripts and analysis for your live or virtual session. We can conduct market research within targeted subgroups of our user base. 

MedTech Boston Talks

MedTech Boston’s sister site, Medstro, is a social network devoted entirely to physicians with over 20,000 users. MedTech is able to post provocative updates about your company on Medstro and even moderate and encourage online discussion on specialized forums, featuring guests of your choice in online discussion with members. 

Traditional advertising options include:

Banner Ads

MedTech Boston can run top and side banner ads with links back to your web page. We limit the advertising on the site to three per page so that your message isn’t diluted. We have found that offering a special MedTech Boston reader discount code is especially effective at driving customers to your site. 

Newsletter

The MedTech Boston newsletter goes out to nearly 10,000 hard-core followers of medical innovation. Our sponsored stories will be featured in the newsletter, and we can also insert banner ads into the newsletter to further publicize your business, product or event. Dedicated email blasts to the same list are also available. 

Social Media

Our extended social media networks have a reach exceeding 1,000,000 followers. We actively tweet, share and post about your company or in the days leading up to your product launch. We use a scheduling algorithm and vary the content of our messaging to reach the maximum audience. 

For questions, rates, or to further discuss partnering with MedTech Boston, please contact Managing Editor Abby Ballou (abby@medtechboston.com).

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